Move to Main Content
::: MenuButtonText

TIPC x Leopard Cat Rice: TIPC's actions in response to ecological conservation commitments

:::

On March 9, 2023, the Chairman of TIPC, Mr.Lee Hsien-Yi, led 20 people, including directors and colleagues of its subsidiaries, to the leopard cat rice field in Tongxiao Township, Miaoli County, to take part in leopard cat rice cultivation program. Together, they rolled up their pants and stepped into the field with bare feet to plant the rice seedlings, whereby the "TIPC x Leopard Cat Rice"-friendly paddy field adoption signboard was also put up to portray their support for environmental and ecological conservation.

The guided eco tour explained that leopard cat rice is grown with environmental-friendly farming methods, whereby the pesticide- and chemical fertilizer-free farming methods have restored the ecology around the watershed, providing further insight on the ecological conservation of leopard cats and relaying the importance of environment protection.

After more than 100 days, the rice seedlings have grown into golden ears of rice. On July 10, 2023, a group of 30 people, comprising of colleagues and teachers and students from Taichung City Wunan Elementary School, was led by the Vice President of TIPC, Mr. Lu Chan-Yu, to experience paddy harvesting and removal of grains from stalks of paddies using a threshing machine, reminding the participants of the hard work of farmers.

The leopard cat rice produced by TIPC is packaged with a corporate logo, which will be used as a gift to customers in the future. A total of 1,200 kilograms of leopard cat rice was purchased to convey the importance of environmental friendliness and ecological conservation, and thus fulfilling SDG 15: "Life on Land: Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt andreverse land degradation and halt biodiversity loss".

Album
  • Left: Last photo
  • Right: Next photo
  • ESC: Leave album
Last Updated:2025-03-28
Top