Helped by overall growth in the global cruise market, Taiwan’s cruise travel industry is delivering exceptional performance on all fronts. In 2025, commercial ports administered by the Taiwan International Ports Corporation (TIPC) handled an all-time-record 567 cruise ship visits with nearly 1.16 million total passenger movements (embarkation and disembarkation combined). Of these, the 470,000 international passengers on these ships (41% of the total) also set a new all-time high. The continued expansion and growth of Taiwan-based fly cruise packages offer an additional indicator of Taiwan’s rising star as a key Asia cruise hub. To service the diverse needs of the growing number of international cruise visitors to Taiwan, TIPC has been engaged in a long-term effort to enhance cruise terminal facilities and foreign-language service capabilities with an eye toward delivering a world-class experience to every passenger and ultimately raising the international visibility and competitiveness of TIPC port passenger services.
Sensitive to foreign passenger needs for clear instructions and user-friendly terminal facilities, TIPC is working on an extensive upgrade of signage throughout its passenger terminals to provide easy-to-understand information in four languages - Chinese, English, Japanese, and Korean. Signage upgrade work has already been completed at Keelung Port East Passenger Terminal and Suao Port Passenger Center, with related work ongoing at Kaohsiung Port Cruise Terminal. Other passenger terminals in the signage upgrade program includeKeelung Port West Passenger Terminal, Port of Hualien’s Passenger Center, and the recently finished Penghu Cruise Passenger center. The program is being rolled out in stages, with designs taking into consideration each port’s unique character as well as the practical considerations necessary to ensure all new signage delivers clear, easy-to-read information. Other TIPC port passenger terminals will also be added to the program as needed to further improve service quality and passenger experiences.
TIPC notes that, in addition to ongoing upgrades to physical port passenger facilities, multilingual signage represents a key step in port internationalization and the refinement of passenger-dedicated services. The installation of clear, intuitive, internationally recognized direction and information systems is expected to further raise efficiency and safety while demonstrating the professionalism and welcoming inclusivity that increasingly define TIPC port operations, letting visitors from around the world experience genuine warmth and convenience.
Looking ahead, TIPC will continue building and refining its world-class cruise passenger service systems to shore up Taiwan’s key position in the Asia-Pacific cruise market and to give every international passenger a heartfully memorable first impression.
Provided by：Harbor Operation Management Dept., TIPC
Contact Person：Ta-wei Wu, Manager
Telephone No.：886-7-521900#3350
E-mail Address：T03159@twport.com.tw
Image 1. Norwegian Sun berthed at Port of Keelung’s East Passenger Terminal
Image 2. Mitsui Ocean Fuji at berth next to Kaohsiung Port Cruise Terminal
Image 3. Newly completed multilingual signage upgrade, Suao Port Passenger Center
Images 4~5. Newly completed multilingual signage upgrade, Keelung Port East Passenger Terminal
